- A Guide to Natural Foods with 350 Recipes -
Steve Petusevsky and Whole Foods Market Team Members
1. Cookery (Natural foods). 2. Natural foods. 3. Whole Foods Market.
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Book Details
Price
|
5.00 |
|---|---|
Pages
| 1099 p |
File Size
|
6,930 KB |
File Type
|
PDF format |
eISBN
| 978-0-30749312-5 |
Copyright©
| 2002 by Whole Foods Market Services, Inc. |
Whole Foods Market, a Fortune 1,000 company, is the world’s largest chain of natural
and organic foods supermarkets. At the end of our 2001 fiscal year we had sales of $2.3
billion and 126 stores in twenty-three states and the District of Columbia. Our stores
averaged 28,500 square feet in size. We had more than twenty additional stores in
development, with an average size of about thirty-five thousand square feet. There are
more than 23,000 Team Members currently working with Whole Foods Market. We are
a public company with common stock trading on the Nasdaq Stock Market (symbol: WFMI).
The stores are supported by regional distribution centers, bake houses, commissary
kitchens, a seafood processing facility, a produce procurement and field inspection
office, and a coffee roasting operation.
According to Fortune magazine, Whole Foods Market ranks as the 21st-largest food
and drug company in the United States, and the 827th largest company overall. Even
with rapid growth, Whole Foods Market remains a uniquely mission-driven company—
highly selective about what we sell, dedicated to our Core Values and stringent Quality
Standards, and committed to the principles of right livelihood, Team Member
empowerment, community service, conscientious retailing, and support for sustainable agriculture.
Our customers can be confident they will find the same high standards of quality and
service from all Whole Foods Market stores. You’ll find our retail stores and our
subsidiary location operating under the names:
Whole Foods Market®
Bread & Circus®
Wellspring®
Fresh Fields®
Harry’s Farmers Market®
Allegro Coffee Company®
The Whole Foods Market family of stores is constantly growing. Please visit our
website at www.wholefoodsmarket.com for updated store locations and addresses, or
call 1-888-SHOP-WFM.
About the Coauthor
Chef STEVEN PETUSEVSKY is a pioneer in the marriage of taste and health, successfully pairing
traditional ingredients from the natural foods industry with creative cooking techniques.
Petusevsky previously worked for Whole Foods Market, Inc., Unicorn Village, in North Miami,
Florida, and for several international hotel corporations, including InterContinental Hotels,
Meridien Hotels, and Rockresorts (owned by the Rockefeller family).
Petusevsky is a graduate of the prestigious Culinary Institute of America in Hyde Park, New
York, where he was awarded a fellowship and served as chef instructor. He is also a widely
published food journalist with a reading audience numbered in the millions and has been
contributing editor for Cooking Light magazine for the past four years, writing a monthly column
called “Inspired Vegetarian.” He currently writes special features for the magazine. Moreover,
Petusevsky is a syndicated columnist for Chicago Tribune news service; his column entitled
“Vegetarian Today” appears in hundreds of newspapers nationally. His articles also appear in
Natural Health, Vegetarian Times, Fine Cooking, the Los Angeles Times Syndicate, Supermarket
Business, and Restaurant Hospitality. Petusevsky is the author of the Ten Speed Press grains poster.
Introduction
WHOLE FOODS MARKET stores feature an exciting choice of thousands of products and a
unique shopping experience. Our stores are filled with healthful ingredients, abundant
samples, open kitchens where our in-store chefs conjure up ever-changing selections of
prepared foods, scratch bakeries, hand-stacked produce, take-out food stations, gourmet
cheese displays, European-style charcuterie departments, and pristine seafood cases that
bring fresh product up to eye level. To enrich your cooking at home, there are also
recipe cards to take with you, entertaining ideas, and the latest information on
emerging food issues.
From the beginning, Whole Foods Market emerged as a true innovator, transforming
food shopping from a chore into a dynamic experience that enlivens all the senses. The
wondrous sights, sounds, smells, and activity make each shopping trip a true experience
of discovery. Like the public markets of years past, Whole Foods Market stores play a
unique role as a community meeting place where friends can gather, interact, and learn,
while at the same time discover the many joys of eating and sharing food.
Whole Foods, Whole People, Whole Planet™
WE believe in a virtuous circle entwining the food chain, human beings, and
Mother Earth: Each is reliant upon the others through a beautiful and delicate
symbiosis.
Whole Foods: We obtain our products locally and from all over the world—often
from small, uniquely dedicated food artisans. We strive to offer the highest
quality, least processed, most flavorful, and naturally preserved foods. Why?
Because food in its purest state—unadulterated by artificial additives,
sweeteners, colorings, and preservatives—is the best tasting and most nutritious
food available.
Whole People: We recruit the best people we can to become part of our team. We
empower them to make their own decisions, creating a respectful workplace
where people are treated fairly and are highly motivated to succeed. We look for
people who are passionate about food. Our Team Members are also well-rounded
human beings. They play a critical role in helping build the store into a
profitable and beneficial part of its community. Also, our customers are the
lifeblood of our business, and we celebrate the fact that this knowledgeable
consumer group turns to us for the very best, most natural food and nutritional
products available. We go to extraordinary lengths to serve our customers
competently, efficiently, knowledgeably, and with flair.
Whole Planet: We believe companies, like individuals, must assume their share
of responsibility as tenants of Planet Earth. On a global basis, we actively support
organic farming—the best method for promoting sustainable agriculture and
protecting the environment and the farmworkers. On a local basis, we are
actively involved in our communities by supporting food banks, sponsoring
neighborhood events, compensating our Team Members for community service
work, and contributing at least 5 percent of total net profits to not-for-profit
organizations.
OUR VISION & PHILOSOPHY
As a pioneer of the natural foods movement, Whole Foods Market was part of a small
but vocal group concerned with how the raw ingredients that ultimately ended up on
our dinner tables and in our children’s lunch boxes were grown, processed, and sold.
Through the years, many of our foods had lost much of their true flavor due to the
advent of modern farming practices, the disappearance of the small family farm, and the
increased use of synthetic chemicals in production. Operating against the mainstream
view over two decades ago, this group shared a simple vision: The purity of our food
and the health of our bodies are directly related to the purity and health of our
environment. The vitality and well-being of each individual is a microcosm of a much
larger culture, global in stature.
When we opened our first store in 1980, the seeds that represent Whole Foods
Markets unique core values and commitment to “Whole Foods, Whole People, Whole
Planet™” were first planted. In fact, this commitment has become our motto and today
expresses our philosophy: The planet’s health and human health are inextricably linked
with how we grow our food and what we eat. We have since cultivated those seeds to
grow into the world’s largest organic and natural foods supermarket—a company of
“heart and soul.”
We carry natural and organic products because we believe that food in its purest state
—unadulterated by artificial additives, sweeteners, colorings, and preservatives—is the
best tasting and most nutritious food available. We actively support organic farming
because we believe it is the best method for promoting sustainable agriculture as well as
protecting the environment and farmworkers. By seeking out farmers and food artisans
from around the corner as well as all around the world, Whole Foods Market searches
for not only the purest but also the freshest and most flavorful foods available.
Table of Contents
FOREWORD BY JOHN MACKEY
INTRODUCTION
THE WHOLE FOODS MARKET
A BASIC APPROACH TO NATURAL FOODS
COOKING WITH NATURAL FOODS
INGREDIENT GUIDELINES
HAND TO MOUTH
STOCKS, SOUPS, AND CHILIS
BIG AND SMALL SALADS
BETWEEN THE BREAD
BEANS, LEGUMES, AND WHOLE GRAINS
PASTA AND OTHER WARMING STARCHES
BURGERS, PATTIES, AND GRIDDLECAKES
MAIN ATTRACTIONS
ONE-POT MEALS
ON THE SIDE
SAUCES, DRESSINGS, DIPS, AND SALSAS
BEVERAGES, NECTARS, AND SMOOTHIES
COOKING WITH KIDS
DESSERTS
WHOLE FOODS GLOSSARY
HOW TO BUILD THE NATURAL FOODS PANTRY
MENU SUGGESTIONS
WINE RECOMMENDATIONS
THE CHEESE COURSE
RESOURCES
ABOUT WHOLE FOODS MARKET
INDEX
Screenbook
Published by Clarkson Potter/Publishers, New York, New York.
Member of the Crown Publishing Group, a division of Random House, Inc.
CLARKSON N. POTTER is a trademark and POTTER and colophon are registered trademarks of
Random House, Inc.