The Power to Charge Your Life with Money, Meaning, and Momentum
Neil Patel, Patrick Vlaskovits, & Jonas Koffler
WELL, WELL. WE'VE FOUND YOU.
Trust us, it wasn’t by luck or coincidence, though we believe in both.
Our Hustle book did what we had intended for it.
It grabbed you, pulled you in, and spoke to something inside of you.
Now it’s your turn.
There’s something left unfinished. Something big.
The sooner you get through this book, the sooner you can get started.
Just with Paypal
Book Details
Price
|
2.50 |
|---|---|
Pages
| 300 p |
File Size
|
1,350 KB |
File Type
|
PDF format |
ISBN
| 978-1-62336-717-6 e-book |
Copyright©
| 2016 by Neil Patel, Patrick Vlaskovits, and Jonas Koffler |
NEIL PATEL is the cofounder of Crazy Egg and Hello Bar. He helps companies
like NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal
calls him a top influencer on the Web, Forbes says he is one of the top 10 online
marketers, and Entrepreneur says he created one of the 100 most brilliant
companies in the world. Tweet him @NeilPatel or contact him by visiting
PATRICK VLASKOVITS is an entrepreneur and New York Times bestselling
author. His writing has been featured in the Harvard Business Review and the
Wall Street Journal, and he speaks at technology conferences nationally and
internationally, including SXSW, GROW conference, the Turing Festival, and
the Lean Startup conference. He is cofounder and CEO of Superpowered Inc.
Tweet him @Pv or contact him by visiting Vlaskovits.com.
JONAS KOFFLER is a creative media consultant, producer, and writer. He
advises internationally recognized thought leaders and creative artists, helps
organizations innovate, develops strategy and intellectual property for start-ups
and billion-dollar companies alike, and has contributed to multiple bestselling
books. Tweet him @JonasKoffler or contact him by visiting JonasKoffler.com.
And be sure to visit HustleGeneration.com for:
• Free tools and online resources designed for our readers.
• News, interviews, events, and updates on the book.
• Innovation, education, and empowerment training.
• Giveaways, special offers, and more…
Mention of specific companies, organizations, or authorities in this book does not imply endorsement by the author or publisher, nor does mention of specific companies, organizations, or authorities imply that they endorse this book, its author, or the publisher.
Internet addresses and telephone numbers given in this book were accurate at the time it went to press.
....
PREFACE
“To be honest, I don’t believe you.”
It was the fall of 2012, and Neil had just come off a conference stage to
rousing applause after delivering the keynote on the latest trends in digital
marketing to 2,500 enthused marketers. He’d ended his talk encouraging his
audience to embrace entrepreneurial “hustle” as paramount to success and had
been feeling good about his performance.
Startled, he turned to face his accuser, a petite dark-haired woman, and asked, “Excuse me?”
“C’mon on, Neil,” she replied. “You know the best way to be successful is to
be born to rich parents. Look around you, all the winners come from privileged backgrounds.”
Shaking his head, Neil responded, “Well, with my first job I had the privilege
of mopping up bathrooms at the amusement park near our home. I’m living
proof that hustle works.”
His voice faded as he saw his answer obliterated by his accuser’s seething
disbelief. She rolled her eyes and jabbed the air between them with the pen she
had been using to take notes.
“It’s rigged. Look at Bill Gates. Mark Zuckerberg. Chelsea Clinton. If you
didn’t go to Harvard or Stanford, you’re locked out of the club. No club, no
connections. No connections, no opportunities. No opportunities, no chance at real success.”
Unwilling to wait for further explanation from the former theme park
bathroom attendant turned Internet marketing icon and start-up founder, the
dark-haired woman stormed past Neil down the long convention center hall.
Irritation at his inability to convince his accuser trailed Neil the whole evening
as he navigated the conference after-party, his frustration snapping at him like an
overzealous border collie amid back-slapping beer-breathed colleagues, overly
loud music, and unlimited free cocktails.
As much as he tried to shake it, he knew he had to prove that dark-haired woman wrong.
Yet like her, there are millions of frustrated people among us: professionals
and students, artists and entrepreneurs, moms and dads, to name a few. We know
these people well. They’re our friends, our coworkers, and our family members.
Every Sunday evening, those of us who have fallen for the normal rules of
work and social convention sink into a mild depression as the Monday Blues set
in. Our children, our spouses, our hobbies—life’s little gifts—fade into the
background as we are overwhelmed by the sheer drudgery that awaits us the next
day at 8:00 a.m.
Nearly 90 percent of our fellow workers feel emotionally disconnected from
their jobs, and their dreams remain far afield or fleeting memories. Were we
uniquely privileged Masters of the Universe, we could easily bypass the slog that
provides our daily bread and butter.
But let’s be honest: Most of us aren’t exactly “special.”
We don’t boast an Ivy League education like Sheryl Sandberg, a political
pedigree like a Kennedy, or a wealthy father like Donald Trump. We’re stuck
behind our steering wheels each morning, bound by our commute, unable to take
shortcuts like the privileged few. The best we can hope for is to occasionally
take the carpool lane.
The reality is that we’re more like Rocky Balboa than Luke Skywalker—the
Force isn’t strong in us. We have no special advantages. In fact, we face a world
of disadvantages—at best, we’re underdogs fighting a system that stacks the
odds against us and squeezes the life out of us.
Today, what the three of us, Neil, Patrick, and Jonas, see going on around us
is a small group of people doing well, and this is troubling. Some of these people
are doing exceptionally well—some are even our close friends and clients,
people we respect. And an ocean of others, some of them insanely talented
people, are struggling to move beyond paycheck to paycheck and keep the
promises they made to themselves and their families. We see too many people
repressed by irrational and incessant fears, stifled by an unwillingness to take
more risk, trapped by tough choices about their futures.
What’s happened to their dreams? Why are so many good, hardworking
people going nowhere so fast while so few prosper? What’s the difference
between the successful and the unfulfilled? Something is broken here. We want
to fix it and in the process help thousands of people the world over become
better dreamers and more confident doers.
So how do we possibly find a way to break free and achieve lasting success
and fulfillment on our terms?
One way: We hustle.
In a world of boundless abundance, the only thing standing between us and
fulfillment of our dreams is self-imposed friction, a poison that saps our
willingness to step out of what feels comfortable.
This book is the antidote.
....
Table of Contents
PREFACE
INTRODUCTION
NOT YOUR DADDY’S HUSTLE
OVERVIEW
PART ONE: HEART
CHAPTER 1
DON’T RENT YOUR DREAMS, OWN THEM
CHAPTER 2
REPAIR THE MEH IN YOUR HEART
CHAPTER 3
FIND THE HEART OF YOUR TALENTS
PART TWO: HEAD
CHAPTER 4
SMALL DOSES OF PAIN
CHAPTER 5
MANUFACTURING LUCK
CHAPTER 6
THE THREE UNSEEN LAWS OF HUSTLE
CHAPTER 7
YOUR INDIRECT PATH: UNIQUE AND OBLIQUE
CHAPTER 8
CHOOSE YOUR OWN ADVENTURE
PART THREE: HABITS
CHAPTER 9
MAKE YOUR FUTURE POP
CHAPTER 10
POTENTIAL MAKES YOU POWERFUL
CHAPTER 11
PEOPLE MAKE YOUR HUSTLE WHOLE
CHAPTER 12
PROJECTS MAKE YOU STRONGER
CHAPTER 13
PROOF MAKES YOU BULLETPROOF
CHAPTER 14
MONEY: THE MEANS OF MOMENTUM
CHAPTER 15
DEFINITE MEANING
CONCLUSION
INFINITE HUSTLE
ACKNOWLEDGMENTS
RESOURCES
ENDNOTES
GLOSSARY
ABOUT THE AUTHORS
Screenbook
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Book design by Joanna Williams
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